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The Secrets to Get Up To 15 X’s More Views of Your LinkedIn Profile - Part 1

June 15th, 2017

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The Secrets to Get Up To 15 X’s More Views of Your LinkedIn Profile

The Secrets to Get Up To 15 X’s More Views of Your LinkedIn Profile - Part 1:

I have always thought of your LinkedIn Profile as your personal billboard to sell yourself, yet I see so many people making the mistake of not filling out their profile correctly.

There are a few reasons why you want to fill out your profile 100%:

  • 49% of B2B Buyers use LinkedIn to find products and services
  • 84% of C Level Buyers use LinkedIn to find products and services
  • 50% of buyers will ignore a profile that is not complete

So with these facts, by not having a complete profile, you are being passed over for potential opportunities in 50% of the time.

First 3 Profile Tips:

Below are the first 3 LinkedIn Profile Tips that you can use to clean up your profile and make it work to your advantage:

How to Update Your LinkedIn Profile:

Go to your name or picture on the main page on the left hand side or go to “Me” on the menu bar and click “View Profile”.

On your LinkedIn profile, you can click the pencil icon on the upper right hand side on each section.

How to Create a Background Profile Photo with Canva:

If you want to create a great looking background photo that is personalized for you, I would suggest using Canva.com.  You can see an example if you go to my LinkedIn profile at https://www.linkedin.com/in/chrishamiltonca.

How Create a Profile Backdrop in Canva:

  1. Go to Canva.com
  2. Under “Create a Design” click “More” on the right hand side
  3. Scroll down to “Social Media & Email Headers”
  4. Select LinkedIn Banner and you will be directed to a new page where you can start your picture
  5. Select Layouts and pick a layout that you might want to use
  6. Then you can change or add different elements such as adding photos, shapes, lines, icons and more
  7. In the text section you can add text, change the test styles and more
  8. In the background section you can add different colors or pictures
  9. In the uploads section you can add your own pictures

Once you are happy with the results you can download your picture and then add it to your LInkedIn profile.

How to Add your Canva LinkedIn Banner to your LinkedIn Profile:

  1. Go to LinkedIn
  2. On the left hand side you will see your profile - Click your name and you will be directed to your profile page
  3. In your profile page you will see a link “Update background photo” - Click it
  4. You will be prompted to select a photo - Select the Canva LinkedIn Profile Backdrop image you created
  5. You can drag the photo to reposition it if you need to
  6. Click Save and you are done

Canva is pretty intuitive to use and the nice thing is that it is free to use too.  It may take some time to create your backdrop, but it is well worth it.

Tips:

Try to include your contact information on your Canva LinkedIn profile backdrop.  This way people can find your contact information and reach out to you.

Also if you might want to think about adding any tag lines, value prop or call to action in the picture.

Add a Profile Picture and get 11X’s More Views:

A picture is worth a thousand words.  Your LinkedIn picture is worth a lot of money.

The number one rule is to have a professional photo done for your LinkedIn profile. This is one of the first things that people look at on your LinkedIn profile.

In fact, 50% of B2B buyers use LinkedIn to source suppliers. 50% of those buyers will avoid an incomplete profile and the first thing that usually see on a profile is the picture, so make it count. In addition, profiles with a picture get viewed 11 X’s more often.

There is a great service that you can use called PhotoFeeler, that will tell you how likeable, competent and influential your LinkedIn profile photo is.  PhotoFeeler has a free account or you can pay for the service.

What Photofeeler does is have 10+ people rate your photo on 3 characteristics; Competence, Likability and Influence.  What they also found is that the two strongest traits fro LinkedIn are Competence and Influence.

Here are some do not’s for your LinkedIn profile photo:

  • No selfies
  • Don’t have your pet in your picture

How to Use Your Headline To Generate Sales Leads:

Your LinkedIn Profile headline is one of the first things that people see on your profile.

What LinkedIn does is pull in your most current job title.  So you may see something like “Territory Sales Representative for XYZ Company”.  Honestly, that is not very compelling.

What you have to do is give a reason for someone to reach out to you.

I use the following formula for a LinkedIn headline:

Who you are + results you get + a call to action

For example, my headline is:

Your SMB Sales and Marketing Go To Person Who Can Generate Up To 10 X’s More Sales Leads - Ask me how.

So following my rule, here are the components:

Who your are - “Your SMB Sales and Marketing Go To Person”

Results you get - “Who Can Generate Up To 10 X’s More Sales Leads”

Call to action - “Ask me how”

Tip:

Do not use your phone number or your email address in the headline, this breaches LinkedIn’s terms and conditions and you can have your account shut down.

In the next post I will give you even more LinkedIn Profile post tips and tricks that you can use to generate more views of your profile and potentially more sales leads.